Most people unaware of the actual costs of launching an ICO. Beyond attracting a sufficient number of contributors to meet a fundraising goal, a significant budget needs to be set aside to ensure that an ICO is safe, compliant and built on a solid technological foundation that provides real value to a community of contributors.
The estimated budget for conceptual development: 15-75k depending on the complexity of the technology and token economics underlying the product. If it’s a simple project and you have an experienced in-house team, you can potentially develop the concept in 2 weeks, which means cutting costs to less than 10k (depending on employee salaries).
2-ICO Technology Development
Estimated budget: 25-50k depending on the complexity and scope of the problem you are addressing and the number of industry professionals you require to tackle the problem.
ICO Development – Legal side
Estimated budget: An estimated 100-200k to engage a competent advisory/consultant in legal and compliance, and also depending on where the lawyer is based and their hourly rates. Some reputable law firms are charging up to 400k for this component, but you do not necessarily have to part with this amount of money as long as you are reasonably assured that your legal counsel is keeping up with ICO best-practices and regulations.
ICO Development – Token Sale System Development
Estimated budget: 65-100k to launch off existing platforms that could provide you with a white-labelled platform to launch the sale. Developing the platform in-house would cost more than this and require a longer development timeline.
ICO Development – Cybersecurity Management
Estimated budget: Any budget allocated to preventing yourself from getting hacked is money well spent. The bare necessities of cybersecurity measures require around 40k, although it’s never a waste to spend on additional efforts at protecting your infrastructure.
Digital marketing(The full info about the marketing side you may find here in this ICO/STO PR Guide 2019 ICO/STO PR Guide
This one is varied and not always be predicted but I will publish here the proximate prices of every service
Articles on popular crypto websites:
Cost: Tier 1 sites like CoinTelegraph and CoinDesk — 2,000$–12,000$ Per Article.
On Cointelegraph, for example, the price is 1–2 BTC to submit your PR article.
On Tier 2 sites the cost can go from 500$-2000$.
Crypto YouTube Influencers-Cost: $5K — $40K per video.
By getting a crypto YouTuber with thousands of subscribers to make a video about your ICO/STO, you can get insane exposure.
There are tons of YouTubers with fake views, followers and comments so I recommend, that you do some research beforehand or check our Crypto YouTubers list.
If you don’t have a content writer on your team You should probably hire a freelancer.
The price per article can go from 50$-500$ for a high-quality article.
The quality of your company content has a direct impact on your image in the eyes of the community, so don’t settle for less.
Focusing on creating high-quality ICO/STO PR content is crucial for your ICO/STO success.
Credit to me.
Hope that some of you find it useful