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I personally will be presenting at the Bitcoin conference in Miami on Jan 25-26. Soon after that, on February 1, the fundraiser will begin, at which point anyone will be able to obtain some of the initial pre-allocated ether (Ethereum's internal currency) at a rate of 1000-2000 ether for 1 BTC by going to http://fund.ethereum.org. The fundraiser will run throughout February and March, and early funders will get higher rewards; anyone who sends money in the first seven days will receive the full 2000 ether, then 1980 ether on the 8th day, 1960 on the 9th day, and so forth until the baseline rate of 1000 ether per BTC is retained for the last three days of the fundraiser.