I am trying to understand Ethereum for more than 1 hour and it just looks like one of those purposeless academic projects that won't have any commercial success.
Your website, your descriptions, even the sentence you are trying to explain "simplicity" is complex as hell and not user friendly at all. Seems like you are trying to develop an innovative high tech protocol but even you don't have no idea who will use it and why will they use it?
I am not trying to attack or smt, maybe you are a great tech team and your pr just sucks. Just read your "why" statement in the main page, maybe your target customers are high tech companies or smt but even if it is, it must be simply and understandable. Why someone needs a "Turing-complete scripting language" or any other stuff you mentioned there?
If there is someone who can simply explain what is ETR and why ETR?, please explain it.