Applying Ethereum on eCommerce platform?

Hey guys, first time posting here. First of all, I don't have enough understanding regarding the intermediate level of Ethereum (just yet). As per title, can Ethereum be implemented on eCommerce platform? If so, what is the possible implementation that can be applied to it?

Just a thought, is the idea of the 'openness' of the blockchain be applied to ecommerce?

Please excuse my mediocre english, but basically all I'm asking is can ethereum be applied to ecommerce?

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