token name registrar question

ive followed the steps at to register the name of a token. the token address is at
0xb279834d5e5c153c2cd5b851560b0e5df521e9d4, which i entered on the line:
registrar.setAddress.sendTransaction(tokenName, token.address, true,{from: eth.accounts[0]});
replacing "token.address" with the contract address.
when i then check the status of this, using registrar.addr("ParisSaintGermain") the address returned is:

im a little confused, is my token name registered to the proper account? why are the first 14 digits between the token address and the queried registrar address the same and then everything else gets kinda funky?

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