[b]Introduction: What is an STO?[/b]
To understand what an STO is, firstly, we must look at what security is.
In terms of finance, a security is a certification or some other financial instrument, that has an intrinsic monetary value. These securities can then either be traded by exchanges, who will broker the transaction or, they can be traded directly from peer-to-peer. These securities are then broken down into two subcategories, equity, and debt securities. This is in effect, owning part of a company, without actually taking it into your possession.
Security Tokens are in essence, cryptographic tokens that can pay the owner dividends, entitle them to a share of profits, pay them interest, or, they can be used to reinvest into other Security Tokens.
[b]I should point something out:[/b]
This information is a must for every ICO/STO/Blockchain company/ Project that gonna spend money on PR and ICO/STO Marketing.
It should take you no more than 20 minutes to read this guide, and it might save you thousands of dollars in the long run, so grab your self a cup of coffee The guide will cover 10 steps.
Step #1: How much ICO/STO PR should cost on average?
Step #2: Stop talking about how great you are.
Step #3: What to write about when it comes to ICO/STO
Step #4: Find your target audience’s problems.
Step #5: Should I Promote My ICO/STO PR?
Step #6: Where to promote you ICO/STO PR?
Step #7: How Much Money Should You Spend on your ICO/STO PR?
Step #8: What are the KPIs in ICO/STO PR
Step #9: Guest Posts, Your key to free ICO/STO PR.
Step #10: Real examples of GREAT ICO/STO PR that will inspire you
To the hole STO marketing guide
Hope you find it helpful