In the pre-ICO stage, most of your funds will go for creating your website, simplifying your idea, and marketing.
If you can gather a team of experts, you don’t have to spend money on your pre-ICO funds.
Here are a few more tips
1 [b]Don’t buy your community[/b]- How many times have you gotten into a Telegram channel of an ICO you found and suddenly saw an insane amount of members? In 99% of the cases, the company buys thousands of Telegram members to fake the number.
2 Talk less about how good your company is and more about what you plan to solve- It’s a problem that many ICOs and even companies that are not from the crypto world are facing.
3 Good and solid tech team, one of the most important premier for the success of you're product
For more info about costs, lunch, airdrop you can check out this [url=https://guerrillabuzz.com/ico-marketing-the-definitive-guide-2018/]