[ANN][ICO] Bitex ICO: The First Locally-Embedded, Yet Global, Crypto-Bank

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Bitex aims to be a locally embedded bank for cryptocurrencies. Bitex views traditional exchanges as

limited in their ability to safely store and manipulate cryptocurrencies. On the other hand, traditional

banks simply do not have the infrastructure, the expertise, or the will to devote time, money, and space

to cryptocurrencies. Bitex aims to fill this void.

“If commerce based on cryptocurrencies is to progress to the point of having these accepted as a proper

medium of exchange for goods and services and take its place as a peer to fiat currencies, it is

necessary to create new institutions that can cater for the needs that people have come to association

with financial transactions,” Bitex explained in its white paper. “These include the ability to store

currency, exchange between currencies as needed, use currencies for payment of goods and services,

automate bill payments, take out loans, etc.”

Bitex also hosts its own native currency, XBX, which can be used to pay for services and is automatically

converted as fees when a user uses the diversified Bitex platform.
How Does It Work?
Bitex aims to provide a hybrid of traditional banking and cryptocurrency exchange services. This is

provided by the synergy between two distinct platforms – BitexPay and EZBitex. BitexPay will handle

customers’ cryptocurrency transfer needs, such as paying bills.

EZBitex will store customers’ cryptocurrencies via its own distributed ledger system. Both will make use

of ERC20-compatible wallets. The EZBitex platform also functions as a sort of universal exchange, where

customers can exchange their cryptocurrencies for other cryptocurrencies or fiat, as they deem

appropriate.


Where Does Bitex Aim to Do Business?
Bitex plans to launch its platform in the middle of 2018 in eight different countries – Hong Kong, India,

Japan, Korea, Philippines, Singapore, Thailand, and the United Arab Emirates. Bitex is shooting for a

so-called “locally embedded” business model, similar to Uber. That is, each country’s branch of Bitex

will be operated as a local franchise.
“Services will be operated by local partners that license the Bitex platform as a franchise, and who will

register with the financial authorities in their respective countries,” Bitex stated. “By working with

local partners, who have a much better understanding of local customers and regulators and making

available localized applications and customer support, the Bitex crypto-banking platform becomes the most

accessible crypto-banking solution on the market.”
Bitex added that it plans to focus mainly on Asia and the Middle East as it grows.
“All pointers therefore indicate that Asian and the Middle East are the regions most likely to need and

welcome a robust crypto-based financial system, and where Bitex’s local impact will best be

demonstrated,” the company stated. “Bitex will demonstrate the local impact it will have in each country

where it is licensed, by offering a relevant localized financial service bundle, and redefining how

financial services for this new cryptocurrency-based digital economy can be delivered.”



What Need Does Bitex Want to Fill?
Cryptocurrency and global banking are very nearly polar opposites. In fact, Bitcoin’s landmark 2008 white

paper explicitly stated that the reason for its existence to circumvent the traditional “trusted third

party” represented by banks and government regulatory agencies. Where, then, does Bitex and its native

token XBX stand? Even cryptocurrencies can benefit from traditional banking functions, Bitex argues.
“When creating a crypto-banking solution, Bitex has been motivated by the need to go back to the original

purpose for a bank, namely an institution that helps the economy function and grow by providing a way to

manage savings, provide means for payment and money transfer, and facilitate loans,” Bitex stated in its

white paper. “By sticking to these basic functions, Bitex believes that crypto-banks can restore the

public’s faith in banking for this new cryptocurrency-based digital economy, and remove the image of

greed and profit-seeking that current commercial banking has unfortunately propagated by moving into

speculative assets and markets.”
Bitex, then, hopes that its crypto-bank will function more like a public utility than a for-profit

commercial bank, though it should be noted that Bitex is still a for-profit company and operates a native

token.

How Does Bitex Plan to Make Money?
As of now, Bitex claims that it has raised more than $2.7 million by selling licenses to future franchise

holders in 8 countries. Presumably, the continued sale of franchise licenses will fund future growth. The

company will also retain 30 percent of the 300 million XBX tokens that it plans to sell during its

mid-2018 initial coin offering, to be distributed among the founders and in various marketing schemes.

Fee schedules for the licensed franchises have not yet been set, though Bitex notes that transaction fees

will be calculated as a percentage of each transaction and paid in XBX tokens automatically whenever a

transaction occurs.

Conclusion
Cryptocurrency and traditional banking have been at odds with one another since the birth of Bitcoin

circa 2008. Bitcoin was created as a way to encode public trust directly into the blockchain, eliminating

the need for a trusted third party. However, the market as of 2018 is awash with public exchanges and a

growing clamor for more government regulation and big investment money. The reason is simple: adoption.

While the benefits of being your own bank and protecting your own currencies may appeal to the

technologically literate, the vast majority of simple investors don’t want to stray too far from the

traditional banking model. Cryptocurrencies are not a political statement for them; they simply want a

safe place to store their money and watch it grow.
Bitex aims to be this link between the vast sums of money sitting in traditional banking accounts and the

cryptocurrency markets. While Bitex’s business plan might leave a bad taste in the mouths of

crypto-purists, common investors are likely to find a familiar flavor to Bitex’s offering. The company’s

decision to expand primarily in Asia and the Middle East also bodes well for it as a cryptocurrency for

developing and emerging markets.
You can visit the project’s website here and read the white paper here.