SocialMedia.Market is the first decentralized ecosystem to discover, create, run and analyze advertising campaigns with social media influencers.
Based on the blockchain technology it will bring marketing activities between brands and social media bloggers to the whole new level of transparency, safety, and interaction.
SocialMedia.Market targets one of the fastest-growing markets, Influencer Marketing. Analytical reports show an increase in almost all metrics related to Influencer Marketing. Growing exponentially, by recent estimates this market will turn into a $5–10 billion industry by the end of 2020.
According to recent researches, brands that used influencer strategies reported an average return of $11.69 for every dollar spent. Furthermore, that 92% of consumers are more likely to trust a brand that advertises using Influencer Marketing. More over, it is more cost-effective than paid advertising and leads to more credible brand recommendations. For these reasons, Influencer Marketing has arguably became the most effective long term marketing strategy.
Despite the quick growth and development, the Influencer Marketing industry is highly opaque and chaotic with no regulations and an army of agents and scammers. This causing inefficiency in pricing, while agent fees and fraud consume a large portion of the influencer’s revenue and the brands’ marketing budgets.
SocialMedia.Market is designed to solve these problems by making Influencer Marketing an accessible, transparent and competitive marketplace that will open opportunities for thousands of influencers and brands all over the globe, forming targeted audience exposure and engaging consumers in the most relevant and efficient way.
SOCIALMEDIA.MARKET WILL CREATE A NEW GENERATION OF ADVERTISING ACCESSIBLE TO MILLIONS OF NOVICE AND GROWING INFLUENCERS, STARTUPS, SMALL AND MEDIUM BUSINESSES.
A short list of advantages that SocialMedia.Market will provide to all parties as a service:
- TRANSPARENT and competitive marketplace
- WIDE range of social media : Youtube, Instagram, Facebook, Twitter, etc
- REDUCED operational costs and fees when working with Influencer campaigns
- ACCESSIBLE and easy-to-use, even for small businesses and influencers in the early stage of social presence
- SMART partnership for a wide range of users with the ability to create smart contracts tailored to specific needs via templates and smart tips
- FAIR dispute solution based on decentralised Blockchain technology
- ULTIMATE results, smart planning with Real-Time Analytics and Data Science
- GLOBAL outreach allows project to aim for larger market share, higher diversity and less dependency on local regulations
With smart contracts technology, SocialMedia.Market can solve the issues of Influencer Marketing and set a new industry standard. Special features will be delivered to provide full transparency, accountability and security over negotiated transactions using our own cryptocurrency - Social Media Tokens (SMT).
A short list of advantages that SMT will provide to all parties as a single currency:
- 100% safe escrow transactions based on Blockchain technology
- Low-cost transactions with less operation fees
- Simplified and fast global payments
- Earning rewards by participating in Decentralized dispute solution system
- Getting agent commission within the platform
- Donations method for bloggers and streamers
- Utility tool for acquiring outstanding marketing services, premium analytics and development instruments
All operations within the SocialMedia.Market ecosystem are executed with its utility cryptocurrency token - Social Media Token (SMT), which ensures high standards of services and prevents any unauthorized manual intervention in the processes within the system. Social Media Token will create self-driven economy based on constant cooperation between influencers, advertisers, marketing agencies and agents. Token value is going to be upholded not only by simple transaction means within platform services, but also supported with ability to participate in decentralized dispute solution system gaining additional earnings for token holders.
Utilized, but not limited to SocialMedia.Market, SMTs will be transferable outside the platform. Social Media Token holders will be able to operate on largest digital currency exchanges, where potential platform users will be purchasing SMTs in order to use platform services. Along with it, SocialMedia.Market - itself is going to buy-back SMTs from exchanges to supply the platform's core functionality. The integration within blockchain assets payment platform like TenX, has the potential to make SMT a popular day-to-day payment method within the social media network e-commerce and the industry as a whole. It can also become a convenient global donation method for bloggers and streamers on the early stages of their content channel development.
With our core team know-how and expertise in entertainment, marketing, analysis and product development, we have a clear vision of how to implement blockchain and smart-contract technology in a day-to-day solution that will resolve market needs and help develop it, exponentially.
Social Media Tokens (SMTs) will be issued as ERC20 compatible tokens. Based on the amount of tokens contributed during both sale phases, 15% more tokens will be issued for platform core functionality and 5% for partners and advisors. This will form the total amount of SMTs ever issued.
Token sale Phase 1
Start date: 21 November 2017 12:00 PM GMT (1:00 PM CET)
End date: 28 November 2017 12:00 PM GMT (1:00 PM CET)
Pre-sale: Will be opened 14 days prior Phase 1. JOIN AND GET BONUSES +30%
Soft cap: 3.000.000 SMTs
Hard cap: 30.000.000 SMTs
Token exchange rate: 1 ETH = 800 SMTs
Minimum contribution amount: 0,01 ETH / 8 SMTs
Maximum contribution amount: unlimited
Contribution methods: ETH, BTC
Bonuses: Day 1 - 10%, Day 2-3 - 7%, Day 4-5 - 5%, Day 6-7 - 3%
After token sale phase 1, all unsold tokens will be added to the token sale phase 2 amount.
Token sale Phase 2
Start date: Q2 2018
End date: TBD
Soft cap: 3.000.000 SMTs
Hard cap: 50.000.000 SMTs
Token exchange rate: 1 ETH = 700 SMTs
Minimum contribution amount: 0,01 ETH / 7 SMTs
Maximum contribution amount: limited
Contribution methods: ETH, BTC
After token sale phase 2, all unsold tokens remaining from both sale phases will be burned