its easy for scammers to fool ppl by a fake ICO in fact many of ICOs are fake. You have to do a lot of research before investing in any ICO.
Scammers Compile all graphics and create images you can embed in the project thread. Getting XYZ.IO domain is a great idea too, you don’t need to build an actual site, just add a countdown clock widget, a subscribe/sign up button and an Ether and BTC address and you are good to go!
Here is the article on top ico List >> Best ICO 2018
This article is updated every week so you may get an Idea on genuine ICOs. Still it is recommended to do research on every ICO before making any investment.